The 2011/12 season’s camber concept currently dubbed “U-Dub camber” with progressively aggressive shaping.  Here’s how it works:

Our U-Dub Camber is reverse in the middle and plateaus outside the bindings.  The reverse to flat camber offers increased pop over its reverse camber sibling.  The plateau created on the tip and tail offers more pop than a reverse camber and still raises edges off he ground so U-Dub Camber butters just like a reverse camber.  The flattened tip and tail increase the contact points when the board us loaded so your edges act like a rudder for stability on landings and high speed.  We’ve been working on making boards that will perform for all ride types because an easy to ride, buttery board, that will still grip on landings, and carves well means you only need one board for your quiver.

Also new with our 2011/12 line of U-Dub camber decks is Progressive shaping architecture.  This new design element is for riders who differentiate their shorter boards to be more aggressively shaped than longer boards.   The camber shaping is more aggressive on shorter boards for better freestyle performance while longer boards have a relaxed camber profile for high speed stability and turning.  Our progressive shaping also takes rider size into consideration.  Our aggressively shaped shorter decks are easier to maneuver for shorter riders, new riders, and core freestyle riders.  Our longer U-Dub Camber decks have a more relaxed profile that will give bigger riders a board with a flex pattern that isn’t too forgiving and other riders a very smooth and stable deck for high speed turning.

U-Dub camber is currently under development, but is anticipated to be in sizes 151, 155, and 159 cm.  It will use an array of carbon stringers and kevlar dampeners which we will be introducing later this summer.

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The build process for the Prospect Snowboards Manufacturing Facility in Madison Wisconsin is underway.  We’ve got some stellar plans to create awesome snowboards for people who want to ride their own hand built Prospect, their own custom board, or who are interested in small/underground snowboard brands.

First off, let me say that building this factory is a major production.  A snowboard press isn’t something that you can go buy.  You can’t toss a search through Google and have one sent to your house.  These things are hand built and engineered.  That said we planned our factory to use 95% reclaimed materials.  We’re all about beating the heat to keep the snow and by recycling what is already made to cut down on our energy, global warming, and waste footprint.

The factory build gives Prospect a huge leg up in building high quality, high performance, technologically advanced snowboards.  With us in the drivers seat we have creative control and access to changing our boards blueprint on the fly.  This is rad because it lets us give Prospect Riders access to awesome boards, a custom snowboard service, and even a build experience for the hardcore riders.

More on custom snowboards.  Why ride the same thing that is available for everyone?  For the rider who tells themselves: It would be so Fackin rad if there was a snowboard with “this type of graphic”.  We’ve got you covered.  Our creative control allows you to change up the graphic, construction, and materials in what will become your board.  If a custom snowboard is right up your alley, ask about the “Snowboard Builders Experience” which gives you access to our factory to build your board with the aid of a pro factory builder.

Prospect snowboards will also be collaborating with small, underground snowboards brands across the U.S.  If you want something new, from a brand that comes from a core set of riders, you’ll want to see what brands we’re featuring.

One last thing…

If you are a Madison local, come down to Rich’s Board Shop to see the progress through the summer.